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Protect 80 million children from cigarette advertising in movies

Written by usman on 2:08 PM

Jakarta, cigarette ads in the movie impressions so far remained free circulation could have a negative impact for children. Child protection activists asked that the bill under consideration Film Parliament making impressions ban smoking in film products.

Vice Chairman of the National Commission for Child Protection Muhammad Joni said there are 80 millions of Indonesian children who should receive the attention of Commission X of the House of Representatives, and specifically to the Committee and Special Committee to Draft Film protect them from the negative effects of cigarette advertising in movies.

According to all forms of cigarette advertising and promotion in a movie show, a clear negative impact for children, can not be justified.

"Bill Cinema should not ignore the rights of children to be protected from the destructive effects of negative, ie, ensuring the prohibition of advertising, promotion and sponsorship of cigarettes in films. Including a ban on smoking impressions in the film product," Joni said in a written statement received by AFP , Saturday (5/9/2009).

Film bill currently under discussion in the House of Representatives Commission X. The end of tenure of board members is expected in late September did not make discussion of the bill to be rushed to the exclusion of crucial things such as advertising and promotional materials these cigarettes.

Joni explained, this prohibition was intended to prevent the effects of smoking addiction is deadly and impoverishing the people, and prevent the tobacco industry's desire to enter or ride from the artist's image or the image of the film as a creative work that consumed the community.

"After the film as a work of art is seen and consumed by the public, including children," he said.

Indonesia is one-satuya in Asia Pacific countries that have not ratified the Framework Convention on Tobacco Control (FCTC), so isolated and strange in the treasury of tobacco control. Therefore, Joni said, 80 million Indonesian children looked forward to the Commission X of the House of Representatives and in particular the Committee and Special Committee on the Bill Cinema.

"Bill Cinema is expected to accommodate the interests of the child and the child became a stronghold of the bad influence of cigarettes," he concluded.


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